“We’ve always believed that dreams can be realised through creativity, originality and authenticity.” This is how COACH New York’s 2014 winter campaign begins. Under the title “Coach Dreamers” a series of intimate Fashion Films were presented under the creative direction of Stuart Vevers, depicting personal portraits of four creative individuals, passionate about the world of music and film: Christopher Abbott, Zoë Kravitz, Banks y Odeya Rush. These independent artists follow their dreams with genuine talent and the same innovative spirit that has driven COACH since 1941.
This is a celebration of personal style by the brand that goes above and beyond trends. Or in Stuart’s own words, “the idea of the American dream. Something that’s understandable and tangible in any part of the globe: free spirits that live their life uniquely and unexpectedly”, that present “a small glimpse into four of these people’s lives. They capture the personality and attitude of the collection as well as of the persons that could make them unique. We’ve tried to celebrate an easy, effortless, optimistic style and the sense of spontaneity, together with the new era of Coach”.
This is the Fashion Film presented in the campaign:
And here are two of the four individual Fashion Films:
You can view the rest of the Fashion Films aquí.