The fact that her surname is associated with legacy in Hollywood has not prevented Sofia Coppola from developing her own personal style behind the camera. Her intuition for fashion and costume design was already present in New York Stories (1989) and Spirit of ’76 (1990). She presented her debut feature with The Virgin Suicides (1999). The film that showcased her sense of haute couture aesthetics is Marie Antoniette (2006), a vintage fashion show with a rock and roll soul.
In this fashion film for Marni for H&M, the musical rhythm and tone are used to transform a simple story of flirting into an experience that is completely extracted from Sofia’s visual world.