One of Britain´s most innovative and exciting designers Gareth Pugh had his first big break as a talented designer when Dazed and Confused featured his graduate collection from Central Saint Martins on their cover in 2003. From there Pugh has gone on to receive recognition from industry influencers like Anna Wintour as well as being awarded with prestigious awards like the Andam Award in 2008. His collections are now sold at top international stores like Side by Side in Japan, Opening Ceremony in New York and Dover Street Market in London.
Beginning his career in costume design, the element of show and a focus on clothing in movement can be appreciated in all he does. A true visionary not only in his designs and his philosophy but also in his approach to fusioning fashion and technology, “I’ve always believed in the importance of fashion film and new technology as a means of communication” explains Gareth.
During fashion week the young designer has often opted to show his collections on film rather than on the typical and expected catwalk. He is known as one of the designers who has fully embraced the idea of fashion film when presenting his work. With his longtime collaborator and director Ruth Hogben, they aim to portray an emotion, the designer´s aesthetic and the movement of the clothing rather than a fleeting still image captured on the runway.
Pugh’s collections have been featured in a live showcase at the Fashion in Motion exhibition at the Victoria & Albert Museum in London and were also featured in a Dazed & Confused exhibition in 2004. The talented designer’s creations were also exhibited in the 2008 exhibition of ‘Superheroes: Fashion and Fantasy’ at The Costume Institute at The Metropolitan Museum of Art in New York. And in 2014, he participated in the Festival on Imagination at Selfridges to create an immersive virtual reality experience for participants.