In celebration of the Japanese Embassy in Madrid´s 150th anniversary celebration, the fourth edition of MadridFFF hosted Japan as the special guest country and formed part of the official anniversary agenda of events in Madrid.
With support from Fundación Japón in Madrid we were able to highlight various aspects of Japanese culture, history, fashion, cinema and more.
In the hopes of creating interest in diverse aspects of Japan, MadridFFF’s creative director curated selection of fashion films with Japanese inspiration. The selection included works by Japanese directors like Show Yanagisawa, Sojiro & Eri and Yuki Inomata, films for Japanese publications like Vogue Japan, and brands like Kenzo and Shiseido or even Marukome, a Japanese miso brand. The selection included fashion films that portray traditional Japanese fashion and literature as well as others that depict a modern Japan portraying fashion tribes like Kuwaii, anime and female power. Finally, fashion films from brands like Tory Burch, Diesel, Stella McCartney, and Gucci portrayed the prevalence and influence of Japan and its culture in the mind´s of international designers and film directors today.
The premier of the short “Yohji Yamamoto: This is My Dream” by Theo Stanley and the screening of one of the first fashion documentaries “Notebook on Cities and Clothes” by Wim Wenders allowed the audience a rare glimpse of the iconic Japanese designer Yohji Yamamoto at work and at home. Moreover, the special introduction by Debra Smith (Condé Nast Spain) gave the audience a personal insight into the influence of Yamamoto and other Japanese designers and the documentation of their work by some of the best photographers.
Mika Ninagawa, the celebrated and award winning Japanese photographer was selected to form part of this fourth edition with a screening of her 2006 film, “Sakuran.” A film that transports us to a world of fashion film due to its carefully cared for aesthetic, saturated colors and use of fashion.
The goal was to show Mika´s work, a widely unknown genre in Spain, to our diversified audience. Professor, film critic and self-professed Japanese film fanatic, Santiago Rubín de Celis, guided the audience to better understand Mika´s work, the history surrounding the story and Japanese cinema in general.