More than 20 countries submitted their films to the fourth edition of Madrid Fashion Film Festival open competition. On the cinema screen in the Plaza of our venue Sala Equis all the selected fashion films were projected daily for the general public to enjoy during the length of the Festival. The nominated pieces, national fashion films and two special curated selections for Japan and the Honorary Award recipient Kenzo respectively were screened in the Sala Equis cinema.
This edition we had the pleasure of furthering the link between film and fashion film with premiers of films like McQueen, A Perfect 14, the short Yohji Yamamoto: This is My Dream, and the first feature film by fashion film director Danny Sangra, Goldbricks in Bloom. Documentaries like Notebook on Cities and Clothes by Wim Wenders and Maddman: The Steve Madden Story showed the lives of two very different fashion designers from two very different countries.
As part of having Japan as the guest country and form part of the 150th anniversary of the Japanese Embassy in Madrid and thanks to collaboration from the Embassy and Foundation Japan we screened films like the documentary about the iconic Japanese artist Yayoi Kusama, Kusama: Infinity, and the rarely seen Japanese feature film Sakuran by Mika Ninagawa, award winning photographer and director whose films´ aesthetic and costume design transport us to fashion films.
Introductions by Debbie Smith, Condé Nast Spain creative director, who helped launch Vogue Japan, and Santiago Rubín de Celis, film critic, professor and self-professed japanese film fan, guided the audience in better understanding the country, its designers, photographers, artists and cinematography.
Noel Ceballos (GQ editor), Diego Salgado (film critic), Elisa McCausland (pop culture journalist and critic), and Lucia Lijtmaer (pop culture specialist) participated in a special round table discussion analyzing costume design according to their varying cinematographic genres.